5 Ways To Generate Conversions With A Killer Facebook Cover Photo

     


Is your business using its Facebook cover to its maximum effect? A cover photo is more than just a picture; it’s both the representation of your brand and an excellent way to drive home a call to action. A new report from B2C, titled 3 Tips for SMBs to Increase Engagement with a Custom Facebook Cover Design”, revealed that 79% of businesses saw increased engagement after having their cover photo redesigned. Get on the bandwagon! Since it’s the first thing your audience sees when they visit your page, it’s crucial you make an epic first impression. Here’s our top 5 ways to ensure a seamless business launch:


#1 Keep the imagine simple, with a clear focal point

Try to show what your business is about in the cleanest, most concise way possible.  Make sure your cover photo catches the eye, but keep it simple. You want the eye to be directed to the focal point of the photo. You will lost the interest of your viewer if it’s too busy or poor quality.

Here’s an example from ZipCar:

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#2 Do keep mobile users in mind

According to VentureBeat, Facebook reported that over half of its users access their social media site exclusively from their mobile device. Be sure to keep in mind that portions of your cover photo will be blocked out. Whereas your cover photo displays at 851 pixels wide by 315 pixels tall on desktop, it displays only the center 640 pixels wide by 360 pixels tall on smartphones.

For this reason, it is very important to strategically place your focal point within the center of those dimensions on a smartphone. Take a look:

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LandScape is an excellent source for user-friendly image resizing.

 

#3 Don't put important content on the bottom of your photo, either

As a rule of thumb, we recommend drawing an imaginary line about halfway up your profile picture, keeping your key, most important subject matter above that. The bottom of your cover photo should be left blank to not clutter your Page and CTA buttons.

Take a look at how Haagen-Dazs placed the news of their update above the “imaginary line”:

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#4 Create Urgency

Motivate your customers to respond fast! Try uploading a cover photo image and CTA that are installed only for a limited amount of time and then measure the sales that result from it. If your business is having a 24-hour sale, make sure you update your cover photo during those 24 hours to notify fans of the sale. Motivate your customers to act quickly!

Here’s an example of a cover photo that conveys a sense of urgency:

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#5 Include a shortened link in your cover photo description that aligns with your page CTA.

If you want to use your cover photo to support your page CTA (call to action), make sure your cover photo description also includes a text CTA and link to the same offer. This way, any time people view your cover photo directly, they can access the download link. Ensure that you are using arrows and other design elements to direct visitors’ eyes to the link.  

 Here’s this practice in action on HubSpot’s Facebook Page:

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Keep all of these tips in mind as you create attention-grabbing cover photos for your next business launch. Thinking of your Facebook cover photo as a billboard will help advertise yourself and your business.  Take a look at how Occasion is putting these tips into action!  

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