7 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty





In today’s economy, where every company in every industry is competing for business, it’s important to use a variety of methods to drive sales and improve customer loyalty. Here are seven ways to utilize everything from discounts to coupons to gain and keep your customer base.  


#1: Social Media Contests
You should never, ever underestimate the power of a good social media contest. In fact, you can give away something very small – a free 3-month subscription to a paid app, a cup of coffee, or even a chance to win a free manicure – and people will share like crazy in order to get their opportunity. (Bonus: it improves your visibility, too!)



 #2: Virtual Punch Cards 

Virtual punch cards can go a long way toward customer loyalty, especially if you sell a product or service that people will use regularly. For example, you could have a “Buy Six Cupcakes, Get a Free Latte” special. This prompts customers to buy more cupcakes, and that’s great for business.


#3- Freebies for Leads

If your website doesn’t have a landing page, you should create one as soon as possible. Offer a significant discount, a free trial, or even a free product when people provide their email addresses. It’s a great way to improve lead generation.


#4- Buy One, Get One for a Friend 

Today’s world is a very social one, and you’ll need to think about that when it comes to your marketing campaigns. One great way to do this is with a very special BOGO sale. When someone buys your product, they’ll get a free sample or a discount that they can email to a friend.


#5 - Email Only Offers

If you’re looking to increase lead generation, one great way to do this is with email-only offers. For example, you can put a CTA on your website or mobile app that provides people with a 25% discount on their first purchase when they subscribe to your newsletter.


#6- Discounts on Future Purchases

One of the most important parts of driving future revenue involves making sure your customers keep coming back. To do it, run promotions now and then where your customers get something like a 20% discount on their next purchase, free shipping, or upgraded services after buying a product from you. They’ll buy today, and they’ll have an incentive to come buy again later, too.

Discover how you can lock in loyalty via promotions and discounts.


#7- Rewards for Reviews

By offering a reward for an unbiased review, you’re letting your customers and clients know that you truly do value their opinion – even if it happens to be negative. A 10% discount on a purchase for leaving a review is a great way to solicit testimonials. Just be sure that you respond to negative reviews immediately and resolve whatever issues prompted the negativity.


Although giving a free product or a discount to every single customer who walks through your virtual or bricks-and-mortar doors may not be feasible for business, offering them in certain circumstances can help you generate leads, earn more money, and keep your loyal customers coming back time and again.




About The Author

Natalya Chytry understands that both creative strategies and flawless execution are required to deliver high impact digital campaigns.