Facebook plays a vital role in online marketing, so learning how to use it to your advantage when it comes to promoting your business is key. It’s possible to balance your personal Facebook profile and your business in such a way that they work together in perfect tandem. Here are some best practices that you can implement to make your marketing efforts even more productive.
YOUR PERSONAL FACEBOOK PROFILE
Your personal Facebook profile is filled with family, friends, coworkers, acquaintances, and maybe even that one guy you met at the dog park last summer. Simply put, there’s a little bit of everyone on our Facebook profile, and it’ll be your best friend during your first few months of operation. Don’t be afraid promote yourself, either; you should be proud of yourself for starting a new business, and your friends and family will undoubtedly feel the same. Studies show that 62% of people read posts in which someone has shared a product or service, so use that to your advantage. What’s more, ask your friends and family to share your information just to put the word out. They’ll be happy to do so.
You should also use your personal Facebook profile to promote your website and your blog, if you’ve started one. Your friends and family are more likely to share this information than anyone else, but it is up to you to make it available to them. Consider things like promotions for “liking” and “sharing” your business page, sharing any press mentions on your personal profile, and asking people questions about what they’d like to see as far as your business is concerned.
YOUR COMPANY'S FACEBOOK PAGE
Facebook Pages are for businesses, brands, and organizations, and if you don’t have one yet, you’re doing yourself a disservice. Facebook makes it easy to set up, and you can view your statistics at any time once you’ve done so. Keep in mind that while some promotion of your business through your personal profile is acceptable, Facebook wants you to use Facebook Pages, instead.
Since Facebook is all about being social, it’s important to focus on engagement with your business page. Post things like news and trends that apply to your industry, high-quality photos that will make people smile, feel-good stories, inspirational quotes, and even fun polls. If you’re just getting started with your business profile on Facebook, be sure that you gather a list of all of your family and friends and reach out to them with a personal Facebook message. Avoid “group” messages, though; the constant notifications will cause people to leave the conversation, and you won’t get your message across.
While you certainly can promote your business on your personal Facebook profile, it is much better to do it on your Facebook page. Remember that as time goes on, you can start using paid advertisements and insights to figure out how well you are doing in terms of engagement, unique visitors, and much, much more.
Creativity is contagious. How will you pass it on? Share in the comments below.