How to Pick the Perfect Layout for Your Online Calendar


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"Don’t judge a book by its cover" is a saying we’ve all heard. In most cases it's a good mantra to live by. But the truth of the matter is that in this space the layout and overall look and feel of your calendar can play a role in how your business is perceived. Visitors really do judge your studio and business by its “cover”.

That’s why it’s important to pick the perfect layout for your Occasion calendar.

In this section, we’ll take a look at things to consider when picking a layout for your online calendar so your business and classes can stand out above the rest.

The Importance of the Perfect Layout

So you might be wondering why it matters that your layout does certain things, or why it matters that the layout is a certain way. Do people really care about the colors on your calendar?  The fact of the matter is, the theme and layout of your online calendar is what encapsulates your brand and services. It’s a visual representation of your business and everything you, and your service(s) stand for.

Plus, it can have a significant effect on the performance of your online calendar in terms of booking conversion rates, trustworthiness, and more.

Before You Pick a Layout

The layout selection process can be overwhelming for some. If it’s your first time ever building an online calendar, it can be difficult to determine what's best for your business.

With your Occasion calendar, you start with a default layout and have the option to customize it, play around with it, or even just start fresh.

With that in mind, here are some questions you’ll want to ask yourself before looking at layouts:

  • What kind of experience am I trying to create for my customer?
  • What are my competitors doing that I like, and how can I emulate it?
  • How do I want my classes to be displayed?
  • How many classes and events will I be displaying on my calendar?

The exercise of actually trying to answer these questions will help you move forward. You'll be able to start nailing down some criteria for your layout selection, which will start pointing you in the right direction towards the perfect calendar.  


Calendar is best for:

  • Decent image sizes
  • More than 6 classes per week
  • More unique/one off classes



Agenda is best for:

  • Big images
  • Less than 6 classes per week
  • 1 class per day



Stacks is best for:

  • Repeating classes (series)
  • Detailed description
  • Includes CTA button


Grid is best for:

  • Creative classes
  • High resolution images
  • Emphasis on visual versus information up front


Try It On For Size

Would you be interested in seeing a sample calendar for your company from Occasion and how it compares to your current calendar?  Request yours below.  For a limited time only, this service is no charge to you and we will do all the work.




About The Author

Natalya Chytry understands that both creative strategies and flawless execution are required to deliver high impact digital campaigns.